The task for the agency was to create new craft beer brand for the company “Natakhtari”. The only identified option according to the brief was the beer recipe that was very close to the Irish-type fluids.
Accordingly, DDBIBetterfly created new brand platform, brand name, slogan, visual style, product packaging and TV commercial.
The aim of the shoot was to convey a genuine Irish vibe—real Irish bar environment, people, and the sensation of anticipating beer—and to communicate the fact that this is a unique beverage, based on an Irish recipe.
Irish singers, Sinead O’Connor's Hit "Nothing Compares To You“, is the driving force and attitude maker of the video.