Over the last 25 years, spirits company Mildiani Group has been exporting its products to various countries. Several years ago Mildiani’s wine appeared in Georgia, but the company was not considered as a big player on the national market. Due to this, Mildiani Group decided to rebrand
itself to gain more advantage on the Georgian market.
In order to tackle the problem, we created a new brand platform, repositioning strategy and new visual materials, such as logo and sophisticated brand book. We decided to position Mildiani as a sophisticated, high quality brand, which has all the qualities that consumers unconsciously associate with good wine.