Herrenhäuser is a German beer which is brewed in Germany. Natakhtari decided to introduce the beer onto the Georgian market. DDB was tasked with creating a visual and verbal platform to launch the beer into the premium beer market.
The firm created the style, platform, and slogan “A taste of German life”. The campaign communicated the important qualities of the product including, taste origin, and directly connected them to the name and logo of the beer.
“Hanover is a district which is well-known to have men of exceptional taste, horsemen, and warriors. In their homes were exceptionally delicious, distinctive, and classic tasting beers. Herenhoizer beer was named after this district as it preserves and uses the best traditions of middle Germany.”
A TV spot was created to effectively convey the content, mood, and visual form which reflected the content of the product and the legend, also targeting the desired market segment.