The company Natakhtari created the project Take Care of the Future which focuses on neglected children. The company established the Natakhtari Foundation in November of 2011 as a vehicle for project implementation. Over the course of three separate months 1, 3 and 5 tetris were transferred to the fund from each bottle of carbonated lemonade sold.
To bring the program’s cause to consumers, we introduced Georgian audiences to a young person and his wishes and goals. In doing so, we reminded audiences that all children have dreams and aspirations. As so many children in our country lack basic care, the advertisement aimed to promote the goals of the Natakhtari Foundation, and encourage consumers to drink Natakhtari lemonades to help make the next generation’s dreams and aspirations into reality.